Whale Drifting Away

Smart Slack alerts to protect your revenue from surprise churns

Don't get blindsided by big customer churns Early-warning Slack alerts spot at-risk customers weeks before they cancel

How It Works

Connect your Stripe, Mixpanel, and Intercom with read-only API keys
We identify your whale customers based on their contribution to MRR and LTV
We analyze their activity events and look for negative trends
We read their support conversations with AI to check sentiment
We highlight big customers at risk right now within 5 minutes after setup
We monitor 24/7 to catch early signs of churn
We alert you in Slack when founder intervention is needed
You save them with personalized outreach 🦸
See your at-risk customers in 5 minutes → Book Your Demo

What You'll Receive

Whale Drifting Away Slack notification example
Get alerts like this for your whales → Book Your Demo

Why This Actually Works

Never Be Surprised Again

We monitor Stripe, Mixpanel, and Intercom 24/7, catching whale churn signals 2-4 weeks before cancellation.

Board-Ready Confidence

Transform "we didn't see it coming" into "we identified the risk 3 weeks ago and here's our retention plan."

Silence Means Safety

Stop checking dashboards 3x daily out of paranoia. When we're silent, your whales are safe.

No Noise, Only Signal

We only alert when founder intervention can save % of Net Dollar Retention.

No Engineering Required

Just paste read-only API keys - 5 minutes to full protection. No dev tickets, no sprints, no waiting.

Do You Recognize Yourself?

Founder of a $1m-$10m ARR SaaS business where 10% of your customers contribute to 30%+ of your revenue?

Do you want to protect existing revenue from erosion? Or to sleep without anxiety about surprise churn?

Why We Deliver

Your New Reality

What You Will Feel

  • Feel trusting because silence means all whales are healthy - no news is genuinely good news
  • Feel liberated because you stopped compulsively checking dashboards since the system will alert you if needed
  • Feel prepared because when an alert comes, you have 2-4 weeks to act instead of zero

What You Will Achieve

  • You protect existing revenue from erosion by getting alerted exactly when intervention is needed - not too early, not too late
  • You sleep without anxiety about surprise churn because the system catches risks weeks in advance, preventing those panic-inducing surprise cancellations that used to ruin your mornings
  • You focus on growth instead of paranoid monitoring by trusting the system to interrupt you only when a whale genuinely needs saving
Stop anxiety about surprise churn → Book Your Demo

Concerns You Might Have

"This will spam me with false alerts like every other tool"

We monitor only top-contributors to your revenue. These signals are never spam.

"How do I know this actually predicts churn?"

Free 30-day trial. If we don't give you any insights during this period, it means your business is in perfect shape and you don't need the product.

"How do I know you won't miss anything?"

We monitor Stripe, Mixpanel, Intercom 24/7 in order not to miss anything.

"Another dashboard to check?"

No dashboard - only Slack alerts when action needed, nothing to check daily.

"My engineers don't have time for another integration"

You don't need them to set up Whale Drifting Away - just provide your API keys with read-only access to Stripe, Mixpanel, Intercom and we will do the rest.

Speak founder to founder → Book Your Demo

What You're Doing Now (And Why It Fails)

1. Customer Success/Support Team

What you're doing: Your support team handles Intercom tickets and you hope they'll notice when a $5k/month customer sounds frustrated or goes quiet.
Why it might not work as expected: Support focuses on whoever's complaining loudest today, not the whale who silently stopped logging in 2 weeks ago.
How we solve this: Bot monitors all three tools 24/7 and alerts you "Whale customer Acme Corp: support tickets up 300%, product usage down 60%, payment method expires in 14 days."

2. Manual Dashboard Checking

What you're doing: Every morning you open Stripe to check MRR, Mixpanel to check usage, scan Intercom for whale names - hoping to spot trouble.
Why it might not work as expected: You skip it when fundraising/hiring/firefighting, and even when you check, you miss the pattern of declining usage + increased support tickets + upcoming renewal.
How we solve this: Never miss a signal - bot correlates "BigCo hasn't used key feature in 10 days + their admin opened 3 support tickets + annual renewal in 45 days" → Slack alert to you.

3. Revenue Analytics Dashboards (Baremetrics/ChartMogul)

What you're doing: You pay $300/month for pretty MRR graphs and check your "at risk" dashboard when you remember (usually after a whale already churned).
Why it might not work as expected: "Customer health score: 72" means nothing actionable, and by the time MRR drops, the whale already canceled yesterday.
How we solve this: Skip the health scores - get specific alerts like "Whale customer TechCorp's team logins dropped from 25 to 3 this week" while you can still save them.

4. Customer Success Platforms (Gainsight/ChurnZero)

What you're doing: You bought Gainsight after losing a $10k/month whale, spent 3 months setting up health scores, playbooks, and lifecycle stages for your 200 customers.
Why it might not work as expected: Your 2-person CS team spends more time updating Gainsight than talking to customers, and the "red health score" alerts are 90% false positives on small accounts while your whale churns with a "green" score.
How we solve this: No health scores or playbooks needed - just instant Slack alerts when your actual whales (only the $2k+ ones) show real risk signals from the tools you already use, not another dashboard to maintain.
Protect your revenue from churn → Book Your Demo